What are the key metrics to track in online gambling marketing?

Here are the key metrics to track in online gambling marketing, categorized for clarity:

Acquisition Metrics

These metrics focus on how effectively you're attracting new players:

• Player Acquisition Rate (PAR): The percentage of visitors who sign up as new players. Formula: Total Number of VisitorsTotal Number of New Players×100
• First-Time Depositors (FTD): The number or percentage of new players who make their first deposit.
• Cost Per Acquisition (CAC): The total cost spent to acquire a new player (marketing, advertising, etc.) divided by the number of new players acquired. Formula: Number of New PlayersTotal Acquisition Cost
• Conversion Rate (Visitor to Sign-up): The percentage of website visitors who complete the registration process.
• Conversion Rate (Sign-up to Depositor): The percentage of registered players who make their first deposit.
• Click-Through Rate (CTR): The percentage of people who click on your ads compared to the number of times they are shown (impressions).
• Impression Volume: The number of times your ads are displayed.
• Reach: The number of unique individuals exposed to your marketing campaigns.

Retention and Engagement Metrics

These metrics indicate how well you're keeping players engaged and loyal:

• Player Retention Rate (PRR): The percentage of players who continue to play on your platform over a specific period (e.g., daily, weekly, monthly). Formula: Total Number of Players at the Start of the PeriodNumber of Returning Players×100
• Churn Rate: The percentage of players who stop playing on your platform during a specific period. Formula: Total Number of Players at the Start of the PeriodNumber of Players Lost×100
• Monthly/Daily Active Users (MAU/DAU): The number of unique players who log in and play at least once in a month or day.
• Session Length: The average duration of time a player spends on your platform per session.
• Session Count: The number of gaming sessions initiated by players within a defined timeframe.
• Deposit Frequency: How often players make deposits.
• Bet Frequency: How often players place bets.

By consistently tracking and analyzing these key metrics, you can gain valuable insights into the performance of your online gambling marketing efforts, optimize your strategies, and ultimately improve player acquisition, retention, and profitability. Remember to use analytics tools and CRM systems to effectively monitor and interpret this data.