How Do You Measure the Success of Your Medical Shop Advertisement?

Measuring the success of your Medical Shop Advertisement is crucial to understand its impact and improve future campaigns. Here are the key metrics and methods to track and evaluate your advertisement’s effectiveness:

Foot Traffic and Sales

Before and After Comparison: Track the number of customers visiting your medical shop before and after running the ad.

Sales Uplift: Measure the increase in sales, especially for promoted items.

Customer Inquiries

Monitor calls, messages, or walk-in queries related to the advertised product or offer.

Ask customers how they found your store—through ads, referrals, etc.

Coupon Redemption or Discount Codes

Use unique promo codes in each ad campaign.

Track how many customers use these codes—this gives direct insight into ad effectiveness.

Digital Engagement (If using online ads)

CTR (Click-Through Rate): Measures how many people clicked on your ad versus how many saw it.

Conversion Rate: How many of those clicks turned into actual purchases or visits.

Impressions & Reach: This shows how many people saw your ad.

Return on Ad Spend (ROAS)

Formula:
ROAS = Revenue from Ads / Cost of Ads
A higher ROAS indicates better ad performance.

Customer Retention & Loyalty

Track repeat visits or purchases.

Use loyalty cards or digital CRM tools to monitor ongoing engagement.

Customer Feedback

Collect feedback directly or through reviews.

Ask if they found the ad helpful or what brought them to your shop.