What is a PPC Platform?

A PPC platform is a digital tool that allows businesses to create, manage, and optimize pay-per-click campaigns. Platforms such as Google Ads and Bing Ads enable companies to bid on keywords that are relevant to their products or services. With PPC advertising, you pay only when a user clicks on your ad, ensuring that your budget is focused on attracting engaged customers.

How PPC Advertising Works

• Keyword Bidding: Advertisers select keywords that potential customers might use to search for their products.
• Ad Placement: Ads appear on search engine results pages (SERPs) or within relevant websites based on bidding.
• Cost Control: Set daily budgets and maximum bids to manage expenses.
• Performance Tracking: Utilize robust analytics to measure metrics like click-through rate (CTR) and conversion rate.