Is Investing in Consumption Mutual Funds the Next Innovative Strategy for 2025?

Hey everyone,

I’ve been exploring some fresh and innovative ideas for investing this year, and one strategy that stood out is putting money into Consumption mutual funds. While researching this space, I came across the Axis Consumption Fund, and it really sparked some thoughts worth sharing with you all.

We’re always talking about innovation in terms of technology or startups — but what about innovation in investment strategies? Consumption-led investing might just be the next wave. As India’s economy shifts and domestic demand rises, the companies we shop from, travel with, or even eat from are seeing massive growth. That’s exactly what Consumption mutual funds are designed to capture.

The Axis Consumption Fund invests in businesses directly benefiting from everyday consumer behavior — FMCG, retail, automobiles, hospitality, and more. It’s a fresh way of aligning your portfolio with real-world trends that are evolving right before our eyes.

When I checked the axis consumption fund NAV, I noticed that it’s had a fairly steady upward curve over time. It’s not a rollercoaster-like some small-cap funds, which is a relief for those who prefer stability along with growth.

To test the waters, I’ve started a small monthly SIP in this fund. It’s manageable and aligns well with my long-term goals. For those looking for the Best SIP ideas that blend innovation with practicality, this is something worth considering.

Now I’m curious to hear from this community — have any of you looked into Consumption mutual funds? Are you already investing in the axis consumption fund, or planning to?

Let’s use this space to discuss this approach from all angles — innovation, risk, rewards, and how it compares to traditional investing strategies. This could be a new way to look at the future of investing.

Excited to hear your thoughts and ideas!