The Basics of Video SEO for YouTube and Beyond

Video SEO is crucial for ensuring your content reaches its intended audience on platforms like YouTube and beyond. Start by performing keyword research to identify terms your audience is searching for, then incorporate these keywords into your video title, description, and tags. Optimize your video thumbnail to be visually appealing and clickable while maintaining relevance to your content. Additionally, include accurate captions or transcripts to improve accessibility and allow search engines to index your video's text content. Pay attention to video length and quality, as audience retention can significantly impact rankings. Interlink your video with related content and encourage viewers to like, comment, and share, as engagement signals play a vital role in boosting discoverability and reach.

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