What are Playable Ads?

Playable ads are a type of interactive advertisement that allows users to experience a mini-version of an app or game before they download it. Think of them as a "try before you buy" experience for mobile apps.

Here's how they work:

• Mini-game: Developers create a simplified, playable version of their app or game, highlighting the core features and gameplay.
• Interactive ad: This mini-game is embedded into an ad unit, often using HTML5 technology.
• User engagement: When a user encounters the ad, they can interact with it directly. They might tap, swipe, or perform other actions relevant to the app.
• "Try before you buy": This gives users a taste of what the full app or game offers, making the ad experience more engaging than simply watching a video or seeing a static image.
• Call to action: After the mini-game, the ad prompts the user to download the full version of the app, often with a direct link to the app store.

Key benefits of playable ads:

• Increased engagement: Playable ads are more interactive and attention-grabbing than traditional ad formats.
• Higher conversion rates: Users who try the mini-game are more likely to download the full app or game.
• Improved user retention: Users acquired through playable ads tend to be more engaged and less likely to uninstall the app.

In essence, playable ads offer a fun and informative way for users to discover new apps and games, while also providing advertisers with better results and higher quality installs.