How do New Gambling Ads promote responsibility?

New gambling ads are increasingly incorporating messages and features that promote responsible gambling practices. Here are some key ways they do so:

• Clear and prominent responsible gambling messages: Many ads now include disclaimers like "Gamble Responsibly" or "Know Your Limits" in a prominent and easily visible manner. This reinforces the message that gambling should be treated as entertainment and not a way to solve financial problems.
• Age-gating and verification: Ads are often targeted to ensure they only reach individuals who are of legal gambling age. This helps prevent underage individuals from being exposed to gambling content.
• Links to responsible gambling resources: Many ads now include links to responsible gambling organizations and helplines. This provides easy access to support for those who may be experiencing gambling-related problems.
• Emphasis on entertainment: Ads are increasingly focusing on portraying gambling as a form of entertainment rather than a guaranteed path to wealth. This helps to manage expectations and discourage problem gambling behavior.
• Promoting responsible play: Some ads may include tips for responsible gambling, such as setting deposit limits, taking regular breaks, and knowing when to stop.

Examples of responsible gambling messages in ads:

• "Gamble Responsibly. Play for Fun, Not Fortune."
• "Know Your Limits. Set a Budget and Stick to It."
• "If you or someone you know has a gambling problem, please seek help."
• "Gambling should be entertainment, not a financial solution."

By incorporating these responsible gambling messages, new gambling ads aim to minimize the potential harms associated with gambling and promote a more sustainable and enjoyable experience for players.