What are online iGaming ads, and how do they work?

Online iGaming ads are advertisements that promote online gambling products and services, such as casino games, sports betting, and poker. These ads can appear on various online platforms, including websites, social media, and search engines.

Here's how online iGaming ads typically work:

Targeting: 

Advertisers use various targeting options to reach their desired audience. This may include demographic targeting (age, gender, location), interest targeting (based on browsing history and online behavior), and device targeting (desktop, mobile, tablet).

Bidding: 

Advertisers bid on ad placements, and the highest bidder typically wins the ad slot.

Ad formats: 

Online iGaming ads come in various formats, including banner ads, video ads, social media ads, and search engine ads.

Tracking and measurement: 

Advertisers track the performance of their ads using various metrics, such as click-through rates, conversion rates, and cost per acquisition. This data helps them optimize their campaigns and improve their return on investment.

It's important to note that online iGaming advertising is subject to strict regulations in many jurisdictions.