What are the best platforms for running social apps ads in 2025?

In 2025, several platforms stand out as the best options for running for social apps ads , each offering unique features and access to specific audiences. Here are some of the top choices:

Facebook and Instagram: Facebook and Instagram continue to dominate the social media advertising space. Both platforms have robust ad targeting tools, allowing advertisers to reach highly specific audiences based on demographics, interests, and behaviors. Their massive user base provides an ideal environment for social app ads, with Instagram offering strong visual appeal and Facebook's wide range of ad formats.

TikTok: With its rapidly growing user base and high engagement levels, TikTok has become a key platform for social app ads. TikTok's short-form video format is highly effective in creating viral, engaging campaigns that resonate with younger audiences. The platform's algorithm ensures that ads reach users who are most likely to engage, making it an excellent choice for promoting social apps.

Google Ads (YouTube): Google Ads allows advertisers to run video ads on YouTube, which is the second largest search engine globally. YouTube's ad platform can help social apps reach users through skippable and non-skippable video ads, which work well for both brand awareness and user acquisition campaigns.

Snapchat: Snapchat is particularly effective for targeting Gen Z and millennials with creative, interactive ads. Its AR (Augmented Reality) features provide innovative ways to engage users, making it a great choice for social app marketers aiming to stand out.

Twitter: Although smaller in comparison, Twitter's highly engaged community makes it an excellent platform for real-time promotions and discussions. Social app ads here can leverage trends and hashtags to attract attention.

linkedIn: For social apps that cater to professional networking, LinkedIn offers targeted ads based on job roles, industries, and company size, allowing for precise audience targeting.

Each of these platforms offers distinct advantages, depending on the target audience and campaign objectives.