Top Tools and Platforms Used by E-Commerce Ads Agencies

E-commerce ad agencies rely on a variety of tools and platforms to optimize and manage PPC campaigns, ensuring maximum effectiveness and ROI for their clients. Here's an overview of the top tools and platforms commonly used, including 7Search PPC.

Google Ads

Google Ads is a foundational platform for PPC campaigns. E-commerce ads agencies use it to run search, display, shopping, and video ads. The platform offers robust targeting options, reporting features, and integration with Google Analytics, helping agencies track campaign performance and optimize for higher conversions.

Facebook Ads Manager

Agencies use Facebook Ads Manager to create and manage campaigns on Facebook, Instagram, and Messenger. With advanced targeting options such as lookalike audiences and interest targeting, Facebook Ads are key for running visually engaging campaigns and building brand awareness.

7Search PPC

As an ad network, 7Search PPC offers a platform for running paid search ads across a wide range of publishers. It’s an ideal solution for reaching a diverse audience while benefiting from cost-effective CPC pricing. E-commerce ad agencies use 7Search PPC to tap into additional traffic sources outside the major search engines, expanding their reach.

SEMrush & Ahrefs

These powerful SEO tools also support PPC campaigns. Agencies use them for keyword research, competitor analysis, and campaign performance tracking, ensuring ads are reaching the right audience with the most effective keywords.

Google Analytics

Google Analytics provides in-depth insights into website traffic, user behavior, and conversion metrics, enabling agencies to fine-tune PPC campaigns for optimal performance.

These tools and platforms, combined with the expertise of an e-commerce ads agency, ensure that PPC campaigns are highly targeted, cost-effective, and optimized for conversions.