What is the best platform for PPC in e-commerce?

The best platform for PPC in e-commerce depends on your target audience, business goals, and budget. Here’s an overview of some top PPC platforms, including 7Search PPC, to help you choose the right one:

7Search PPC

Best For: Affordable PPC campaigns with diverse traffic sources.

Features:

Access to global publishers.

Traffic-driven strategies for e-commerce.

Cost-effective solutions for niche businesses.

Pros:

Lower CPC than major platforms.

Ideal for businesses with smaller budgets or specific niches.

Cons: Smaller ecosystem compared to giants like Google or Facebook.

Google Ads

Best For: Reaching customers actively searching for products.

Features:

Google Shopping ads for product listings.

Search ads targeting high-intent keywords.

Retargeting via the Google Display Network.

Pros: Massive reach, high conversion potential, and intent-driven traffic.

Cons: High competition can increase CPC.

Facebook Ads (and Instagram Ads)

Best For Visual-driven products and social commerce.

Features:

Carousel ads for showcasing multiple products.

Retargeting with dynamic product ads.

Precise audience targeting (demographics, interests).

Pros: Strong engagement on visual platforms.

Cons: Requires engaging creatives; low purchase intent for some users.

Amazon Advertising

Best For Businesses selling on Amazon.

Features:

Sponsored product ads.

Display ads to upsell or cross-sell within the Amazon ecosystem.

Pros: Directly targets shoppers ready to buy.

Cons: Limited to sellers on Amazon.

Bing Ads

Best For: Diversifying ad spend and reaching Microsoft users.

Features:

Lower CPC than Google.

Integration with Bing Shopping for e-commerce.

Pros: Cost-effective with a different audience base.

Cons: Smaller audience compared to Google.

TikTok Ads

Best For: Reaching younger, trend-focused audiences.

Features:

Highly engaging short video ads.

Spark Ads to boost organic TikTok content.

Pros: Viral potential; excellent for brand awareness.

Cons: Lower conversion rates compared to intent-based platforms.