How Can Consumer Lifestyles Be Measured? When a business just needed to broadcast an emotional advertisement to get our attention, we would rush to shops to buy the promoted goods. Do you remember those days? Consider the first time you watched the 1984 Apple commercial that aired during the Super Bowl or the Cadbury commercial with the gorilla drumming to Phil Collins. These advertisements stood out and are still recognizable today. Consumers have become tired of conventional advertisements and marketing campaigns that constantly persuade them to purchase one thing after another, even if it is simple to create appealing advertisements. What, therefore, can marketers do differently to continue to engage consumers in the modern era? |
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