What types of ad formats are commonly used in social sites ads?

In social sites ads, various ad formats are used to engage users and drive desired outcomes. Here are the most commonly used formats, incorporating keywords such as ad network, native ads, banner ads, CPM, and PPC:

Native Ads

Native ads blend seamlessly into the content of social platforms, appearing in the same style and format as user-generated content. They are effective in minimizing ad fatigue and improving engagement because they don’t disrupt the user experience. Ad networks often use native ads to deliver contextually relevant promotions on social sites.

Banner Ads

Banner ads are one of the most traditional ad formats. These are usually rectangular or square image ads displayed at various locations on social sites. Though they are more obvious than native ads, they can be highly effective when designed creatively and placed strategically within an ad network. Banner ads work well with both CPM and PPC pricing models.

Video Ads

Video ads are gaining popularity across social sites. These ads, often appearing as in-feed or pre-roll videos, grab user attention through engaging visual content. Video ads can be charged on a CPM basis for impressions or PPC for interactions like clicks or views.

Carousel Ads

Carousel ads allow advertisers to display multiple images or videos in a single ad, letting users swipe through various offerings. This format is perfect for showcasing multiple products or telling a visual story. These ads can be optimized for both CPM and PPC campaigns.

Sponsored Content
 

Sponsored content, often pushed via ad networks, is a form of native advertising that promotes branded content. This format integrates smoothly within social sites and offers marketers a chance to distribute high-quality, informative content.

These ad formats provide flexibility, allowing businesses to target specific audiences through various pricing models, including CPM for exposure and PPC for performance-based campaigns.