How much does online shop advertising cost?

The cost of online shop advertising can vary greatly depending on several factors, such as the advertising platform, your target audience, the type of ads you run, and your overall budget. On average, businesses spend between $1,000 to $10,000 per month on online store advertising. Platforms like Google Ads and Facebook Ads use pay-per-click (PPC) models, where you pay each time someone clicks on your ad, with typical costs ranging from $0.50 to $5 per click, depending on your industry and competition.

Social media ads on platforms like Instagram or TikTok might offer lower costs per click but require a well-targeted audience to maximize return on investment (ROI). Additionally, factors such as ad format (video, image, or text) and campaign goals (awareness, conversions, or engagement) also influence the overall cost. Ultimately, your budget should reflect your business goals and expected outcomes for your e-commerce ad campaigns.