E-commerce Text Ads | E-commerce PPC Services

You don't always need graphics or videos to get clicks on your ads. Words alone have the power to convince. With various tested strategies and tactics, you can compel viewers to click on your e-commerce text ads. 

A common myth is that text ads sometimes generate clicks and conversions. But that is not true. Copywriters have been writing successful ads for ecommerce that are creative and compelling for ages. A lot of information has a better impact when conveyed through text rather than visuals. If used properly, text also contributes to better SEO. 

Think of how books have been doing it for years. It begins with one sentence that hooks you in, and then you keep reading until it's complete. The words make you feel all kinds of emotions. And if you've read this blog this far, it's through the power of words.   

Let's debunk this myth and dive into how you can increase the click-through rate of your e-commerce text ads. 

What are E-Commerce Text Ads? 

E-commerce text ads are ads designed to promote a business's products or services through words only. They are a part of e-commerce advertising that helps boost brand image, generate leads, and encourage sales. The advertisers then need to pay for placements, impressions, and clicks on the ad. 

What is Click-Through Rate? 

A click-through rate, or CTR, is the number of clicks your ad has received compared to the number of times it is shown.

CTR= Number of Clicks/Number of Impressions*100

For example, if the number of clicks is 10 and impressions is 200, then your click-through rate is 5%. 

It can be used to determine how well your keywords and ads have been performing. The higher the click-through rate, the better your ad is performing. A 'good' CTR varies from industry to ad format. However, a general benchmark for e-commerce text ads is 4-6%.